Botox remains the most popular cosmetic treatment in the United States, with over 4.4 million treatments performed annually. But pricing can feel opaque — clinics advertise different rates, and it's hard to know what "per unit" actually means for your face.
Here's what you need to know about Botox pricing in 2026.
Botox pricing basics
Botox is priced per unit, typically ranging from $10 to $16 per unit depending on your market and provider. The total cost depends on how many units you need, which varies by treatment area and your muscle strength.
Common unit ranges by area:
•Forehead lines: 10–30 units ($100–$480)
•Frown lines (11s): 15–25 units ($150–$400)
•Crow's feet: 12–24 units ($120–$384)
•Full upper face: 40–60 units ($400–$960)
What affects the price
Provider credentials matter more than price per unit. A board-certified dermatologist or plastic surgeon may charge more per unit, but their expertise in facial anatomy means better placement, more natural results, and fewer units wasted.
Geographic location also plays a role. Austin, Dallas, and Phoenix all fall in the moderate pricing range — typically $11–$14 per unit at established practices.
How to get the best value
Many practices offer loyalty programs through Allergan's Alle or Galderma's ASPIRE. These programs offer points on every treatment redeemable for discounts on future visits. Some clinics also offer membership packages with monthly pricing.
The most important advice: don't choose a Botox provider based on price alone. The difference between a $10/unit provider and a $14/unit provider is $160 on a 40-unit treatment — a small difference for significantly better results with an experienced injector.
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